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What is Email Marketing ? Administrator Login

The definition:-
The promotion of products or services via email

Information:-

Email
is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Sophistication (and cost) can be very low or very high.

Along with the power of email comes the abuse of email, commonly known as spam. Is spam email considered marketing? Technically, the answer is probably yes, but it is certainly not responsible email marketing. While some users fail to distinguish between permission marketing and email spam, spam is actually a major threat to legitimate email marketers, as a glut of messages could make the entire email medium less effective.

The practice of sending sales letters or customer newsletters by email. While some individuals think it can be annoying, many businesses find it a cost effective marketing tool. Email communications are often more effective than printed direct mail, because a reader can click on a link and go straight to the sender's web site.

Our web based software allows you to send track and monitor the success of your email marketing campaigns. It is inexpensive and easy to use.

Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look like Web-based ads rather than typical email messages. A number of elements make direct email marketing different from spam or other less sophisticated email campaigns. For example, the sender may use customer segmentation techniques to ensure that the message is appropriate for the group it's sent to, and use personalization techniques so the recipient is addressed as an individual.

In contrast to the bombardment approach of spam, the concept behind direct email marketing is that it makes more sense to send attractive, professional, and compelling ads to a smaller group of recipients that might actually be interested in receiving such messages.

Direct email marketing messages often include mechanisms that provide the sender with feedback on the effectiveness of a campaign, by making it possible to track metrics such as the number of messages that were opened, the number of clicks that were generated from a message, the number of recipients that requested removal from the sender's list, and the number of messages that were bounced by the recipient's server.

All our email marketing clients have benefited from being able to track the click through rate, the conversion rate and even the names of people clicking through from their emails. With our email marketing software you can manage your contacts, edit and create templates, personalise your emails and test them for SPAM content. Ee also provide some other features like,

  • Multi-language support
  • Multiple administrators
  • Multi-user Environment
  • Multiple sending gateway methods
  • Easyly Import Contacts with different format
  • Skin modes
  • Random Email newsletter subjects
  • Send Email to multiple mail lists
  • Send Email with unlimited attachments
  • Different from, reply-to and return-path Email addresses
  • Status Reporting Via Email (you and your customers)
  • Compare With other Message
  • Member In/out confirmation by Email (subscribe/unsubscribe)
  • Real time campaign sending statistics (With Flash Graph)
  • Process log
  • Member activities
  • Result Screen
  • RSS Feed
  • Reminder
Our E-mail Marketing software will provide you the complete detail view regarding emails, including the successful deliveries, who have opened them, and who have deleted them so on and so forth... This tracking system will enhance your presence in market would let you know your status in present world. Moreover it's a permission based E-mail Marketing Software Solution.

In present world, E-Mail Marketing has become one of the most efficient ways for advertising on Internet. Most of the companies feel it difficult to perform E-mail marketing and to walk with the trend so they search an E-mail marketing consultant company who can do this job on behalf of their company. If you are among those people, you have come to the right place. Techno Infonet offers everything you need to prepare for your E-Mail Marketing campaigns. We focus on your present business and we will provide you the Email marketing solution as per your requirements.

This is the fastest way to generate new business and generate revenue.

Key Features for E-Mail Marketing Services
  • Less expensive than direct print mail
  • Generates an immediate response with a link back to your Web site
  • Most effective technique for both customer acquisition and retention
  • Generate qualified leads for your business
  • Drives traffic to your Web site
  • Delivers time-sensitive announcements quickly and inexpensively

For more information please Contact Us.

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